Strong R&D Support
Drawing on the strength of Bright China Group, DA's value and mission has attracted senior professors as well as scholars specializing in management from China and overseas, to form the core department of the Academy –Research & Development Department (R&D Department). Members of the R&D Department are experts who identify with and have in-depth study of Drucker's management theories. They also have rich field experiences in management and teaching.
Strong expertising and Experienced Educators
DA has a strict and sound certification process of "Certified Drucker Educator". Only those who have been certified as Certified Drucker Educators (CDE) are qualified to teach Drucker management courses. Our CDEs come from various areas, including professors, executives, and professional management trainers specializing in Drucker management theories. They form a strong team of certified educators, combining the expertise in teaching and field experience.
Advanced and Practical Course Content
Courses are designed with emphasis on practice and application, illustrating the idea of "management is not about 'knowing' but 'doing' ". Students are encouraged to explore and share real-life experience in management, emphasizing internalization and transformation of one-self, others and the organization.
World-class Teaching Facilities and Environment
With international advanced multi-media teaching facilities, and timely and thoughtful teaching service, we provide first-class learning condition for students.