DA Characteristics


Exclusive Authorization

Peter F. Drucker Acadmey (DA) is personally authorized and named by Mr Peter F. Drucker. Besides the Drucker Graduate School of the University of Claremont in the United States, DA is the only institution that is authorized by Drucker and his family in China.


Fusion of Chinese and Western Management Style  
DA infused the Chinese culture and linguistic system into the Drucker management theories, suiting the special needs of business environment and managers in China. Management courses developed by DA has successfully broke into the education system of MBA/EMBA programs of various higher education institute in China, and trained a bunch of distinguished leaders over the decades.

Strong R&D Support 
Drawing on the strength of Bright China Group, DA's value and mission has attracted senior professors as well as scholars specializing in management from China and overseas, to form the core department of the Academy –Research & Development Department (R&D Department). Members of the R&D Department are experts who identify with and have in-depth study of Drucker's management theories. They also have rich field experiences in management and teaching.

Strong expertising and Experienced Educators
DA has a strict and sound certification process of "Certified Drucker Educator". Only those who have been certified as Certified Drucker Educators (CDE) are qualified to teach Drucker management courses. Our CDEs come from various areas, including professors, executives, and professional management trainers specializing in Drucker management theories. They form a strong team of certified educators, combining the expertise in teaching and field experience.

Advanced and Practical Course Content
Courses are designed with emphasis on practice and application, illustrating the idea of "management is not about 'knowing' but 'doing' ". Students are encouraged to explore and share real-life experience in management, emphasizing internalization and transformation of one-self, others and the organization.

World-class Teaching Facilities and Environment
With international advanced multi-media teaching facilities, and timely and thoughtful teaching service, we provide first-class learning condition for students.